Mastercard has announced that Yasemin Bedir will be the new President of the company’s Eastern Europe, Middle East and Africa (EEMEA) region, effective September 1.
Bedir, a nearly 20-year veteran of Mastercard, will oversee the strategy, direction and overall success of all aspects of Mastercard’s operations across the region.
In this UAE-based role, Bedir will work with retailers, fintechs, financial institutions, governments and businesses to drive Mastercard’s operations.
Bedir is a leader who finds the best in her teams to help them deliver the greatest impact for customers and to fuel local economies.
Yasemin Bedir succeeds Dimitrios Dosis, who was recently named Chief Commercial Payments Officer, leading Commercial & New Payment Flows.
Bedir served as Division President for Eastern Europe for four years, guiding the team through a complex geopolitical and regulatory environment to strengthen Mastercard’s leadership position.
She is a passionate advocate for talent development and has created a culture grounded in accountability and collaboration, which supports the growth of her teams.
Bedir joined Mastercard in 2007 and gained experience from working in markets across the globe, including serving as General Manager of the company’s Turkey and Azerbaijan activities.
Earlier in her career, Bedir worked at HSBC, Garanti Bank and Yapı Kredi in Turkey, where she developed her skills in the financial sector.
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The company’s EEMEA region was expanded in recent years, bringing additional markets to what is now an 81 country fintec business.
According to Sachin Mehra, Chief Business Officer, Mastercard, the region demands creative thinking, proven results and strong relationships, all of which Bedir has delivered throughout her career.
Mastercard sees a true opportunity to shape and redefine how people and businesses move money, exchange value and enable commerce for years to come.
She will oversee all aspects of Mastercard’s operations.
As a member of Mastercard’s Management Committee, Bedir will have a broader role in shaping the company’s overall strategy and direction, leveraging her expertise and experience to drive growth and innovation across the organization.
Her work with the Professional Women Network (PWN), which she co-founded, demonstrates her commitment to empowering women and promoting diversity and inclusion in the workplace.
Bedir’s ability to support a culture of accountability and collaboration will be essential in driving Mastercard’s success in the EEMEA region, where building strong relationships with customers, partners, and stakeholders is critical.
Her experience working in multiple markets and regions will also be valuable in handling the complexities of the EEMEA region, where different countries and cultures present unique challenges and opportunities.
As Bedir assumes her new role, she will be responsible for driving Mastercard’s strategy and direction in the EEMEA region, working closely with the company’s customers, partners, and stakeholders to drive innovation, commerce, and economic growth.
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