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“It’s her authenticity and perception that gained her such a loyal following,” co-founder Katie Borghese stated of Chen Craig’s early success with BagSnob. And while it’s safe to imagine that inbuilt audience probably boosted U Beauty’s preliminary exposure, now the brand has actual lab result-backed bonafides to carry it ahead. U Beauty now has 11 merchandise, together with its face lotion , a tinted moisturizer, and a transparent lip compound—also obtainable in a growing number of shades. Despite demand and the temptation to rapidly broaden across their product line, the co-founders take their time with each new addition. It was a full 12 months, for example, before U Beauty launched its second product.
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Fragrance has an opportunity to develop even more in Thailand on the back of the wellness development. “More than two-thirds of [Thailand’s] population has a smartphone. Whatever …
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