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Furthermore, the branding of shopping malls within the US is totally different with that in Indonesia for instance. US purchasing malls serve a objective as a shopping destination. Now, with online shop that saves time, power, and sometimes even cash, shoppers obviously have a transparent winner for a selection. It forces mall companies to find a method to survive. In the US, based on Fantoni, Hoefel, & Mazzarolo , shopping malls today are dealing with the same drawback, which is related to the existence of online shops.

  • An online shop evokes the physical analogy of buying for services or products at a regular “bricks-and-mortar” retailer or buying middle; the method is known as business-to-consumer online shopping.
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