International Jewellery Honest 2023: The Story Continues

In 2021, Pandora introduced that it might now not promote jewelry with pure diamonds and instead use lab-created diamonds in its new model, Pandora Brilliance. Retailers additionally more and more adjusted store space to include lab-created diamonds. In a transfer to counter the specter of lab-created diamonds – and confusing shoppers and damaging the natural diamond commerce within the course of – De Beers shocked the industry at JCK 2018 by launching its Lightbox model. Jewellers are specializing in minimalistic and everyday jewelry during the Dhanteras pageant, with gold costs rising by Rs 9,000 per 10 gm in comparison with the previous 12 months. Tanishq CEO Ajoy Chawla reports a major upswing in customer sentiment, with new collections like Dharohar, Rivaah X Tarun Tahiliani’s bridal jewellery, and String It receiving vital traction.

  • Zarb suggested retailers to reassess advertising, while Davey stated it was vital for jewellers to focus on great
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