This website uses cookies to improve your consumer expertise and to point out you content related to your preferences. Paine (Paine et al. 1984) argues that advertising is justified as a result of it helps shoppers make clever choices in the marketplace. Jensen, M.C. & W.H. Meckling, 1976, Theory of the Firm: Managerial Behavior, Agency costs, and Ownership Structure”, Journal of Financial Economics, three(4): 305-360. This impact is even stronger if the enterprise was earlier accused of illegal actions. Founded inside the framework of IESE’s mission to offer a service to society, especially to the business world, the division is dedicated to coaching future managers to contemplate enterprise ethics in their evaluation of business problems. But many advertisements that don’t seem misleading make false or unverifiable claims.
From its inception the Journal has aimed to improve the human condition by offering a public discussion board for discussion and debate about …