A market is where patrons and sellers come together and trade their merchandise for cash. Companies make the mistake of considering that advertising and marketing is just one” factor, but advertising and marketing is all the pieces that the buyer encounters on the subject of what you are promoting, from promoting, to what they hear, to the customer support that they obtain, to the observe-up care that you provide. To create a robust model, an organization will have to have interaction in numerous different actions, some of which may very well be categorised as advertising (whether or not you subscribe to the broader, Druckerian definition, or the more narrow one within the article above). Marketing analysis provides appropriate and up-to-date information to the advertising supervisor.
One may also say that strategic advertising is just as strategic as strategic branding, so my statement IS an oversimplification, however its intent was clarification …