Business Studies Notes For IGCSE
There is a spectrum of opinions right here, but in my view, advertising is actively selling a services or products. Companies make the error of thinking that advertising and marketing is only one” thing, however marketing is every little thing that the patron encounters when it comes to what you are promoting, from advertising, to what they hear, to the customer service that they obtain, to the follow-up care that you provide. To create a robust model, an organization will have to have interaction in lots of different activities, some of which could possibly be categorised as advertising (whether or not you subscribe to the broader, Druckerian definition, or the more narrow one within the article above). Marketing research provides appropriate and up-to-date information to the advertising and marketing supervisor.
To use the example of the sports items business again, the advertising division would draw up advertising and marketing plans, …
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